Introduction to Multimedia Development

Lee/Owens says that the development phase is when more people become involved. Storyboards are written; video is shot, edited, and logged; audio is recorded, edited, and logged; graphics are created, edited, and logged; and initial versions of web pages are developed, tested, and reviewed.
I believe that one of the most important thing that could help or hurt a project during this stage is group meetings. If all the players don't know what they are supposed to be doing or how to do it then the project is only going to go downhill.
Lee/Owens list the following basic development principles: 1) First, establish a framework of development tools, development specifications, and standards, 2) Next, develop the media elements that fit into the framwork, 3) Then review and revise the product, and 4) Finally, implement the finished product.
If everyone stays on the same page, and follows the plan for the project then the project should come together nicely. If any unforeseen problems do happen, have more meetings to make sure they are recognized by all of the players and no one is left out of the loop.

Lee, W. W., & Owens, D. L. (2004). Multimedia-based instructional design: Computer-based training, web-based training, distance broadcast training, performance-based solutions. San Francisco, CA: Pfeiffer.