Purpose of Evaluation

Lee/Owens says that the purpose of evaluation procedure has three steps: 1) Determine whether the measurement variables are organizational or individual, 2) Identify the measurement variables that are individual rather than organizational, and 3) Determine whether the solution will be used commercially.
The purpose of evaluation on the organizational side is to determine if the company is meeting the needs of the people who are buying their products, and to see if their money is being spent in the right way so that they are making the mosy profit and still stay in business.
The purpose of evaluation on the individual side is to determine if that person is doing well at their job, how is he/she compared to others in the company, and where does the boss and that person see he/she in the future (ie. higher job positions or lower job positions).

Lee, W. W., & Owens, D. L. (2004). Multimedia-based instructional design: Computer-based training, web-based training, distance broadcast training, performance-based solutions. San Francisco, CA: Pfeiffer.